#firstworldproblems

Lately I’ve been wanting to streamline my different online “facades” into one single identity, but I ALWAYS ended up in a catch-22 dealing with jayleif and jaydenation. The latter’s the sexier “professional tone”; the one which I’m more inclined to keep. But JAY-DEN-NA-TION is quite a mouthful and a whooping 11 characters – a far cry from jayleif being short and simple, and the nickname people had known me for quite a while.

This is such a first world headache and a frivolous vanity problem, albeit arguably a branding exercise. I’m constantly laughing at myself for getting so worked up by it.

Nonetheless, I’ve used my Instagram account to attempt some sort of an A/B testing on the reception of the change. Let’s see if I can drop the jayleif identity eventually.

#youdontreallycaredoyou

FIDé Fashion Week 2013 — Anne Fontaine

The Anne Fontaine models walked the runway in a minimal series of monochromatic shades, with splashes of cobalt, vermillion and beige. The ready-to-wear pieces detailed with lace and flounces, added a romantic touch to the juxtaposition of hard and soft silhouettes. The collection in three words: modern, classy, feminine.

Runway photos by Noel:

50% X 2013

Time is ticking away at such an alarming rate. I had to drop everything that I was doing to write this. A reminder to myself of how tardy I am in this endless marathon called life. GA YAO AH JAYDEN.

Levitation SG

Levitation SG
Levitation SG
Levitation SG
Levitation SG
Levitation SG
Levitation SG
Levitation SG
Levitation SG
Levitation SG

It has been an awesome experience since Jeff and I started doing LevitationSG a few months back. Never would I have imagined something arbitrary like getting inspired by Yowayowa camera woman and doing a localised version will receive this much attention and even get on the papers – twice!

Seeing my face in the newsstands, reading the “top news” about myself is really surreal. I may or may not have squealed a little when I flipped to page 10 and saw that huge photo with an almost full page story.

IMHO, the best part of ST’s feature is Jeff fronting LevitationSG! A lot of what he did to craft the shots remains unseen. Being the photographer, he has to plan the shoots and work his camera angles; I just need to coordinate my wardrobe and “levitate”. Very glad that he finally gets the limelight that the poster boy has been stealing!

If you’re reading this and you like what you see, do head over to our Facebook page and give us a “like”! :)

levitation_sg_straits_times
levitation_sg_straits_times
levitation_sg_straits_times

Thanks Charissa Yong for the awesome writeup & Mark Cheong for the photos!

Instashoot







Earlier this year, Nick Knight ditched his trusty gear and did a fashion shoot entirely on an iPhone. The photos did not leave the phone and all post processing were done within.

“Instagram takes me back to the style of my earliest photography; no retouching and no long processes of post-production.” — Nick Knight

It was a “challenge accepted” moment when I found out about the project; I must attempt to do a fashion-y shoot with my iPhone! After months of hemming and hawing, I managed to get Hellven to model just a couple days before his enlistment. The planning was really quick and easy thanks to my awesome buddies – Jo (his amazing styling and fashion collection) and Gigi (her stunning makeup artistry)!

This goes without saying that the photos were shot on my iPhone 4S. Apps used were Snapseed, Luminance and the filters in the Instagram app itself. Square-cropped because they are meant to be published on Instagram, as were Nick Knight’s shots.

Once again, very thankful for having them around to make this little Instagram project happen! :)