Posted on February 28th, 2010 |
4 Comments
I always marvel at how creative agencies come up with ingenious campaigns and products. And this time round, Tribal DDB Singapore has one-up all the seasonal greetings I’ve seen.
How else to end this last day of the 15-day CNY festivity than to share with you guys this awesome CNY album produced by them?
If you haven’t heard of the songs inside, you’d probably give me that condescending look and wonder what crappy and annoying dong-dong-chang songs they are.
These songs may have the usual CNY tunes, but they are creatively remixed in the heavy metal style by local Chinese band, Evil Singing Pandas.
The leather-studded CD jacket should give you a hint how serious they are with this heavy metal concept!
Even the logo is a clear fusion of the tiger image and the “rocker” hand sign!
So ingenious of them to incorporate the theme of this year of the metal tiger – which comes only every 60 years according to the Chinese calculations! I was totally blown off by their creativity. In fact, I already had the songs in my iTunes waaaaay before the kind folks from Tribal DDB sent it to me!
Love love love the detail they put into the packaging!
What did you know? I can even get my fortune told by just turning it to my chinese zodiac! Cool shit!
And the awesomeness doesn’t stop there. Visit the website yearofthemetaltiger.com and you’ll be able to play their cool interactive game!
You can either play it with your webcam or keyboard, obviously the former will be hell lot more fun! You can download the songs for yourself too!
Hope you all will have a Happy Rocking CNY! …and thanks Tribal DDB Singapore for this awesome album! 
Posted on February 26th, 2010 |
8 Comments
Here are a quick pick of a few shots from Langkawi. Love love love the prime lens!
Will be blogging about this trip after I’m done publishing the piling overdue posts.
No, don’t hold your breath.
Posted on February 22nd, 2010 |
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Advertorial
Are you still sitting there, hesitating to take part in the two contests? If I were you, I would have already participated because the process is so simple!
Go to the Sony make.believe website…
And simply follow 3 easy steps and you’re on your way to get your hands on these awesome prizes!
Contest #1: “Dot Your Dream”
1 winner based on highest votes online will be able to execute his/her plan to realise the dream with Sony’s sponsorship. Sony will assess the plan and support financially up to $100,000 to help winner realise the dream.
Announcement of winner will be online on 16 April 2010. The second and third runner up will each get $10K and $5K set of Sony products respectively.
Contest #2: Photo Contest
Winners the chance to take position at the side of football pitch of World Cup SA 2010 as fan photographers. 8 entries with the highest votes will get the dream prize sponsored by Sony:
- 1 pair of air tickets (Not including VISA)
- Air port transfers
- Accommodation
- 1 entry pass to the side of pitch
- 1 seat to watch World Cup SA 2010
…SO HURRY UP & GOOD LUCK TO YOU!!! 
Posted on February 21st, 2010 |
1 Comment
I’m heading off to Langkawi for a relaxing looooong weekend!
Actually saying that it’s going to be “relaxing” is a tad incorrect. I heard the itinerary is packed with hiking, snorkeling, waterfall and whatnot! I do hope I come back in one piece! 
Anyway, here’s a picture of the “behind-the-scenes” of the make.believe advert that I thought you might be interested!
…sometimes I really baffle myself with the amount of effort & creative juices I put into individual blog posts!
Posted on February 18th, 2010 |
10 Comments
Advertorial
……because Jayden is too busy to blog!!!
……after some Googling on it, Jayden found out that it is Sony’s new global brand message!
…make-dot-believe!!! Here’s the interesting bits!
…isn’t this new branding so ingenious?! Sony’s spirit of creativity and ability to turn ideas into reality!
Contest #1: “Dot Your Dream”
Share your dreams and aspirations with the netizens! Simply submit your dream according to any of the 4 categories of ‘music’, ‘movie’, ‘gaming’ or ‘technology’.
Winner of this contest will get up to $100,000 worth of sponsorship from Sony to realize his/her dream!!!
Contest #2: Photo Contest
All you photography-enthusiasts!!! Send in your photo entries to this contest and…
Winners will be made fan photographers at World Cup SA 2010 to have the chance of a lifetime shooting top football stars in action at the side of pitch!!
…pssst! You can enter in both of the contests!!!
Click here to find out more!
Well, if you were to ask me what’s my dream, and if I were to take part in the “Dot Your Dream” contest…
…I would ask Sony to fly me to meet LADY GAGA IN PERSON! Photo opportunity, personalise my collection of her CDs, anything and everything! I would even DIY something avant-garde and get Sony to bribe her with the money to wear it! OOH-LA-LA!
What’s your dream??? Share it with me by commenting below!
