Advertorial

Those of you who have been following my blog will know that I’m a fan of Puma!

And this time round, Puma has an amazing campaign going on in-conjunction with the World Cup!

“Love = Football”
Singapore’s top local and international footballing talents including the likes of Singapore Lions Lionel Lewis, Hassan Sunny, Isa Halim, Shi Jiayi and Etoile FC stars Frederic Mendy and Loic Leclercq will be the brand’s sports performance and lifestyle ambassadors for 2010.

And the ambassadors’ first assignment will be as members of the unique AMUP Tribe which seeks to extend the message that love equals the world game of football.

AMUP Tribe is calling for members in a unique football celebration, the ‘Tribunal’ that does not need talent or even skill that will be held on 12th and 13th June 2010 at Ion Orchard.

PUMA will be showcasing it’s never before seen Autumn Winter 2010 collection with the ambassadors making a special appearance. A special meet and greet session will be held at the tribunal grounds where you guys can meet them in person!

In a call to action for the Tribunal, a tribal march pass involving all the PUMA ambassadors down Orchard Road will happen on 5th June to rally ‘tribe members’

Entries for the ‘Tribunal’ football competition are now open either online or at any PUMA retail outlet. The Tribunal seeks to attract footballers of all shapes and sizes in a fun and friendly gathering for the ‘love of football’

Being as ingenious as they always are, PUMA is now embracing social media and technology by using the geosocial networking application, Foursquare, to bring people closer to the brand!

PUMA is urging everyone to spread the love this World Cup season with its “Love=Football” campaign and is extending that into the virtual realm with Foursquare by rewarding its users with premiums available exclusively during the month of June.

Simply check in at selected PUMA outlets at Vivocity and Ngee Ann City and create a “tip” for others to read! The tip has to show why you ‘love’ that particular outlet. Show the Foursquare app to the cashier and win a selected premium!

How easy is that!