Houndstooth fanatic, lightning bolt addict, Thai devotee, paperphelic & aficionado little monster of the great Mama Monster.

My name is Jayden and I’m a multidisciplinary graphic artist based in Singapore that deals with a myriad of design work.

This is my spot where I write when I’m not designing.
I can be reached at jaydenation@gmail.com.

  • New distance record! ✊ I just finished a 17.4 km run with Nike+ GPS. #nikeplus #makeitcount 38 mins ago
  • Tentatively got two films, two namecard designs, two publications and a logo branding work to complete. Think I said too many yeses. 3 hrs ago
  • The producing work for film never fails to stress me out more than anything else. But I guess it's a good kind of stress! 3 hrs ago
  • Check out my new wrist rest! [pic] — http://t.co/tFZrsP01 4 hrs ago
  • Waking up at 5am means it's sleepy time soon. 5 hrs ago
  • More updates...

Hello my name is Jayden and I blog at jayleif.com …JUST IN CASE YOU HAVE FORGOTTEN WHO AM I! HAHAHA

Not sure if I can call it “the writer’s block”, but I sat down at my table for 30 minutes just to write that first line! Have I lost that blogging touch already??? *sad face

Anyway, 2011 has been quite a ride and I don’t exactly have a life now that I am swarmed with work. And to my surprise, I actually managed to squeeze time out to take part in this LoBlography challenge!

To cut the story short, Lomography shortlisted 20 bloggers to play with one of their latest plastic analogue cameras – the La Sardina (which is that sardine can camera that I’ve been raving about ever since its launch!). The challenge is to get our blog post as much attention as possible and the carrot is the cameras we will stand a chance to win!

I’m really excited about this – not that I am gearing to win anything (Lomo LC-A+ for the entry with most likes & comments; La Sardina for the most creative entry) – as I can finally get my hands on this funky-looking camera and experiment with more rolls of film!

Well, truth be told, I’m getting bored of my Diana F+!

Okay shut up and show us the photos already!!

la sardina

#1 — If you think this is photoshopped, then you’re oh-so-very-wrong! I’ve been experimenting with double exposures for some time now, and this “effect” is executed using that technique!

The fact that La Sardina has a built-in “MX” (multiple exposure) function, this could not have been any easier to shoot! In case you are wondering, the chinese characters mean “Sardine”! :D


la sardina

#2 — I had taken the silhouette of the trees and wanted to overlay with something colourful in the second exposure. Those recycling bins came in handy for the shot! If you take a closer look at the yellow bin, it says “cans” …and I am shooting with a WHAT-looking camera? …SARDINE…… ….CAN??? GOT IT??? HAHA! How apt right?!


la sardina

#3 — Fabian was my company for the shoot at Chinese Garden!


la sardina

#4 — The text “FISHY” was exposed for too short! But nevertheless, you get what I’m trying to get at riiiight? :P Anyhoo, I’ll do up a tutorial on this double exposure technique when I have the time, but if you can’t wait, GOOGLE IS ALWAYS YOUR BEST FRIEND!


la sardina

#5 — Although this shot came out exactly what I had in mind, it is lacking in something that I cannot describe. YOU TELL ME!


la sardina

#6 — Probably the only “normal” shot that has not been exposed more than once!

Chanced upon this photo opportunity on the way out of Chinese Garden and I couldn’t leave them alone. What a quaint sight to see this angmoh tourist sitting on the bench, chatting away with the foreign workers – right here in Singapore! It’s like the epitome of ROJAKNESS!


la sardina

#7 — If I have to name a “prize shot”, this has to be it! It is heavily inspired by Dan Mountford and it is a nice pat on my back that I manage to recreate the effect very closely on the first try! …MEANS THERE ARE MORE TO COME BELOW!


la sardina

#8 — It is supposedly a shot of a chinese opera set, but I had totally overestimated the film’s ability to shoot at night. But I still quite fancy the result of the triple exposure! YES, TRIPLE. Exposure in an exposure in an exposure. EXPOSURECEPTION.


la sardina
la sardina
la sardina

#9, #10, #11 — Did I mention more Dan Mountford-esque photos to come??


la sardina

#12 — Because I’m unlucky like that, I didn’t get to play with the La Sardina that comes with its own unique flash unit called “Fritz the Blitz”. But I’m…… NEVER GONNA GIVE YOU UP, NEVER GONNA LET YOU DOWN!!! *oops, sorry for rickrolling LOLOL

I wanted to see what my own Diana F+ flash can do, and voila~ it did not disappoint me! Love the how the filter colours came out!

AND THEN THE CAMWHORE GOT THE BETTER OF ME :

la sardina

la sardina

la sardina

BOO YA! Sorry, Halloween came early!






Okay, I know it has been a looooooong post, but please bear with me as I tell you a quick story! I have always loved what Lomography has done, the communities that it forms are amazing. It’s a bit like music – it has no boundaries! So what I am about to share with you has made me believe in Lomography even more.

So I posted up a photo of the La Sardina on Instagram:

la sardina

A week later, and a Spanish girl commented on the photo, telling me that she’s that girl on the box!

la sardina

Of the 4 different colours of the La Sardina, I got the Marathon (green) with that specific packaging, AND of all the photos that Lucy could have commented on! What are the odds of people from two very different parts of the world talk to each other via such a curious connection? Lucy and I are now talking about a possible chance of a lomography collaboration! I’m sure it’ll be so fun!






OKAY BACK TO BUSINESS, if you like what you’ve read, do help me like or comment on this blog entry and share it on Facebook! THE SOCIAL MEDIA BUTTONS ARE LOCATED AT THE TOP OF THIS BLOG ENTRY! Help me spread the love and I’ll be giving away 10 Lomography members 10 piggy points each! The deadline is only 4 days away! This Sunday, 16 October!

Why I should be the first N.E.mation! ambassador? Let the N.E.mation! Ambassador Locator answer your question!


http://www.youtube.com/watch?v=yHfDxWkjj4k

It says that I’m the only match for the position! Ha!

But on a slightly serious note, I feel that the N.E.mation! ambassador should embody the essence of creativity. Art and design is what I live and breathe. Having done various stop-motion animation before, I can’t wait to see what the talented contestants will be creating! And to be able to witness what goes on behind-the-scenes will be such an experience. Can’t wait to share the creativity, joy and excitement with all the people!

Here’s to the shameless self promotion: PICK ME!!!

After days of slogging for this new collaborative project, it’s finally launched!

Hudson Cottage

Hudson Cottage Entertainment is 1/3 filmmaking resource, 1/3 film portfolio and 1/3 film entertainment source!

HUDSON-COTTAGE.COM

…spread the luuuurrvve yo!

When I first received an email about some new local boy band, I thought it was yet another “media release” email, so I didn’t really read it through. This morning I received yet another email from them, asking me if I had watched their video or not. So I was thinking, “WAH THEY DAMN BUAY PAI SEH HOR? Keep asking me to watch their video? This better be good.”

And I opened the link to this:

I had a really good laugh. But IMHO, it’s also a bit insulting; Why the manly guys seem to behave like gu niangs whenever they have their blonde wig on? I bleach my hair ergo I am gu niang?

But oh well, let’s not be too sensitive and it doesn’t hurt look on the brighter side, right?

After all, they did say my hair rocks, and their girlfriends prefers me…

…even though the girlfriend looks like crap.

But seriously, your wigs are damn ugly.

You guys look better like this:

Anyway, the blog entry that they are referring to is this one which I wrote about bleaching my hair.

Not really sure this whole “boy band” thing is legit or not, but I’m quite sure it’s a creative marketing campaign by Paypal. Pretty innovative I must say, a very smart way to get people blogging about it when you don’t even need to ask them to.

There’s a whole bunch of other videos dedicated to other people and, if I’m not wrong, it’ll be out on wepromiseyou.com later at 4pm! Can’t wait to see the other videos!

What seemed like a happy end to an “epic” journey (or so we called it because there were so many us traveling together this time round!) turned out to be such a sour crossfire. Funny because it was none of us on the trip who started it. That person was a common friend of ours, who was in Singapore reading our “emo” tweets about how reluctant we are to fly back to “reality”.

All hell broke lose when she decided to make a judgmental comment about the need to stay off Twitter for awhile as there were too many people with “emo” tweets. And I supposed she wanted us to know that she was talking about us since she nonchalantly included the hashtag that we created for this travel trip.

There were already two points here which ought to be pointed out. Firstly, who doesn’t tweet about their emotions? Isn’t Twitter all about instant updates of your thoughts? Has nobody “emo” before in their Twitter updates?

Next, well this is a common childish response, but if you are really that upset about reading whoever’s tweets, then by all means unfollow.



So anyway, it does make sense for us to retaliate since she intended for us to see her tweet, right?

Yes, I would say my initial response was very bitchy and very sarcastic. (I went on to emphasize her warped mentality of Twitter cannot have “emo” tweets.) The rest also had their fair share of retort.

Sarcasm is definitely not the correct way but it was so agonizing to have somebody putting you down with no apparent reason!

Not apologetic or even seeing the point of the argument, she went on tweeting about the story of her family and how she has to soon become the sole breadwinner of the household.

“How’s that for coming back to reality?” she tweeted after that.

I feel really bad for her and I can totally feel how miserable it is to be in her shoes as my family isn’t doing good too.



But truth be told, she needs to realize that the whole world does not only revolve around her dysfunction family.

How good is your judgement when you start bringing in your personal problems to the table? Does going through a tough period give you the privilege to vent your anger on your friends? Does everybody have no rights to express their sadness just because their bad times are not as worst as yours?

If you don’t get my point by now, then I’m really sorry that I also cannot function in your warped mentality.

Anyway, I tweeted straight back to her since it wasn’t looking good and going in the way of a cryptic bitching session on Twitter.

@clauds Why are you comparing your own family problems with our reluctance to fly back? Ain’t you being emo yourself? #oxymoron

@jayleif save the sarcasm. Theres a button call unfollow. PRESS IT! #idiot

Zzzzz… Fine by me if you cannot do logical argument and want to take flight like that. Don’t shoot yourself in your own feet by starting something you cannot handle.





Disclaimer: The following is not sarcasm.

I am honestly very disappointed in you, Huishan. Although I don’t talk to you much, I’ve always thought that you are a very nice and reasonable person.

Also, I am genuinely sorry about your current situation. :(





Update:
On the contrary of her claim on her blog that she has already apologized, there wasn’t any at all. If it’s any better, a proper apology is 90% of “I am sorry” and 10% of “I have apologized” – not the other way round.

This is how you look like right now:

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